SHUTTERFLY FIGHTS THE PHOTO RECESSION

“(Shutterfly’s) CEO Jeffrey Housenbold is looking for ways to hook new customers, and make it easier for existing customers to buy.” .... “With that in mind, Housenbold challenged his engineers to invent a way for consumers to make a photo book in less than 5 minutes for less than $15. They came up with Simple Path, a service that automatically lays out digital photos on photo book templates, saving customers the hassle of organizing a book themselves.”

Jon Fortt
October 7, 2009

POINT, SHOOT, PUBLISH

“Shutterfly (Photo book) shines with customizable elements....dozens of design packages relating to the occasion or season... (and) shortcuts are available with the Storyboard tool.”

Laura Regensdorf
October 2009

SHUTTERFLY SIMPLIFIES ITS PHOTO BOOK-MAKING

“(Shutterfly’s) Simple Path option is a useful new tool for those who find photo books too time consuming or intimidating to create.” .... “For those who like to spend some time crafting a photo book, Shutterfly still has its full-featured Custom Path layouts. When you really need to slam out a book, though, Simple Path is a great way to go.”

Rik Fairlie
September 30, 2009

HANDS ON: SHUTTERFLY’S SIMPLE PATH PHOTO BOOKS

“The format really is simple. You select the pictures you want to use in your book and click. Voila, your book can be ordered as is...I had a chance to try the Simple Path tool while it was still in beta, and it certainly works as advertised. Simple Path immediately ordered my photos chronologically and placed them, varying the page layouts nicely. The intuitive interface walks you through any changes you might want to make.”

Carol Mangis
September 24, 2009

HOW TO — GET THE PERFECT HOLIDAY PHOTO

“Pick the Card...and a Shot to Match. Advice from Shutterfly.com Card Stylist Stephanie Roeder... New parents can take advantage of Shutterfly’s Baby Card Finder at Shutterfly.com/baby. Just type in the baby’s name and they’ll pull a handful of cards that match.”

Joy Harmon Prouty
September 2009

STAR WARS CUSTOMIZABLE PUZZLES...

“Some new items are hitting both the shelves and the Internet that are sure to please Star Wars collectors both young and, ahem, old. First up, Shutterfly...(has) customizable Star Wars puzzles available for order online. Jigsaw-loving Jedis can choose from three different 125-piece, full-colored puzzles to which they can upload their own photos and stand beside the likes of Anakin, Yoda, and even Lord Vader himself.”

Ward Porrill
September 4, 2009

PUT YOUR SELF PORTRAIT IN A STAR WARS PUZZLE

“Not only does Shutterfly make it easy to create fun photo books and transform your photos into canvas art pieces, but they have just announced a new lineup of puzzles entitled: Star Wars and Me, Darth Vader and Me and The Clone wars and Me...May the force be with you and your puzzle creation!”

Heather Dale
September 1, 2009

SCHOOL SUPPLIES FOR GROWN-UPS

“Earlier this year, photo Web site Shutterfly partnered with stationary designers to create stylish address labels. Choose from 136 designs that cover just about every taste.”

Jennifer Merritt
September 1, 2009

GRANDPARENTS DAY GIFT IDEAS

“This year, try something a little different by assisting your little ones in creating a personalized photo album for their grandparents on www.shutterfly.com. Have your kids choose their favorite photos and upload them onto Shutterfly’s website. Or have a photo shoot with the kids, letting them dress up and do silly and adorable things and upload those photos onto Shutterfly. Choose your favorite and have the kids create an album, personally choosing backgrounds, themes, colors, and layouts.”

Tiffany Raiford
September 1, 2009

BIRTH ANNOUNCEMENTS

“Shutterfly’s birth announcement “Little Engine” designed by Tag & Co was used by Olympic Gymnast Dominique Moceanu to announce the arrival of her son, Vincent.”

August 31, 2009

SHUTTERFLY PHOTO BOOK: A BEAUTIFUL BOOK FOR BABY’S FIRST YEAR (AND BEYOND!)

“After picking out the album size (there are five to choose from) and cover material, Shutterfly’s Storyboard tool helped me drag and drop my uploaded photos onto each page and added text underneath each picture to tell a story. Then the real fun begins. You can customize everything from the photo book material and color, the photo border to the background style for each page. With hundreds of styles and colors to choose, any parent is bound to find a style to suit their taste.”

Julia Wang
August 27, 2009

MAKE YOUR OWN CUSTOMIZED ALPHABET BOOK WITH SHUTTERFLY!

“Most tots love alphabet books, but moms can get a little burnt-out reading ‘A is Apple’ everyday. That's why when I found out about Shutterfly’s make-your-own custom alphabet books, I got super excited! Finally, I could combine my passion for scrapbooking and taking copious pictures of my child, with the necessity of reading alphabet books — and create an alphabet photo book totally focused around my adorable son.”

Jill Fehrenbacher
August 18, 2009

NET GAIN

“For a fun, easy way to connect with other parents online, I set up a Shutterfly Share site for my son’s class. Just select a design from a bunch of cool templates, customize with extras such as a calendar or blog...The process takes 15 minutes — tops...”

Jonna Gallo Weppler
August 2009

29 WAYS TO SPEND $5, $10, $20

“Capture summer memories by having your kids make a memory book of your family’s vacation, graduation or outdoor photos. At shutterfly.com, the kids can create a professionally bound soft cover photo book for $19.99. They can customize the cover with a photo and text, choose from hundreds of layouts and backgrounds for the 20-page, and personalize fonts and borders.”

Ellen Breslau and Crystal Tate
August 2009

TRICKS OF THE TRADE: HOW TO MAKE A GOOD PHOTO BOOK

“Turning your vacation snapshots into a book is easy, thanks to services such as...Shutterfly...that let you upload your digital images and drop them into easy templates.”

Christopher Elliott
July/August 2009

PLAN A PLAYDATE WITH MOMMY CALLING CARDS FROM SHUTTERFLY

“Shutterfly has done it again! A new product to make keeping in touch as easy as a handshake. With summer in full swing, we've been out and about for a month now. We’ve met with friends and we’ve met new friends! With my new Mommy Calling Cards from Shutterfly, it’s been super easy to plan playdates. Keeping them in my pocket or purse I just pull one out when I want to share contact info with a friend quickly and easily. Trust me when I say your mommy friends will be impressed when you come prepared for playdate planning!”

Heather
July 23, 2009

SHARING SITES TAKE VACATION PICTURES TO THE NEXT LEVEL

“Shutterfly, the top site for photo prints and related goods, has expanded its “Share” pages to include video. Now anyone can create mini-sites with vanity Web addresses (‘yourname’.shutterfly.com) that feature vacation photos, captions, videos and social-networking tools that let you and yours share thoughts about the trip.”

Jefferson Graham
July 7, 2009

SHOWER FUN

“What do you get when you combine the star-studded cast of ABC’s Ugly Betty with the extended family of its Irish and Puerto Rican co-star, Ana Ortiz? Giant smiles, spectacular food, and big hugs for all! GIFTS: Stacy Claire Boyd Invitations created at Shutterfly.com”

July/August 2009

FRESH-FACED STATIONERY FROM SHUTTERFLY

“Shutterfly is getting on the contemporary bandwagon, today they launched a new stationery line that includes bridal shower invitations, save-the-dates, thank you cards and address labels, all with an updated and fresh feel. There are both photo and non-photo save-the-date styles to choose from (46 styles in all) plus 40 different varieties of bridal shower invites.”

Carli Wolfert
June 29, 2009

ARRR MATEYS, SHUTTERFLY’S GEEKY CUSTOMER SERVICE DELIVERS

“At the end of the (customer service call) options list, they include an option to read the menu in a pirate voice. I am not making this up. I just had to try it out. It did not disappoint. Not only did the guy do a pirate voice, but he changed the wording of the options to use pirate terminology. I laughed so hard that I was in tears. It truly put me in a great mood to start my day. ...What they said in pirate was really funny, but what pushed it over the edge for me was that it was so unexpected. Usually when you navigate those phone menus, you’re dealing with option after option and you just hope you get the right one. When does it ever make you laugh? I love how Shutterfly kept things light and extremely funny....”

Jenny Williams
June 25, 2009

SHUTTERFLY SEES THE BIGGER PICTURE AND TARGETS VIDEO USERS

“Now Shutterfly, No. 69 in the Internet Retailer Top 500 Guide, is adding on a video-sharing service that also gives users the option to upload and share videos on their personal Shutterfly web pages and on social networks such as Facebook, MySpace and Twitter. ”

June 24, 2009

SHUTTERFLY VISIT

“So I was naturally excited yesterday when I got a peek at the newest Shutterfly wedding venture. Now you can create custom stationery, thank you cards, and address labels for as little as $1.29 each. The best part (since we know you won’t need just 25 of them), the more you order, the lower the prices are. And if you’re a bit of a procrastinator, like I am, you can order and receive the cards in just three or four days ”

Darcy Miller
June 24, 2009

FATHER’S DAY GIFTS UNDER $40

“DEN DAD: Make it personal. Dress up his desk with notepads with his name; Shutterfly.com.”

Danielle Friedland
June 22, 2009

SHUTTERFLY’S REINVENTION STRATEGY

“Jeffrey Housenbold arrived at Shutterfly in 2005, just as the company was preparing to go public. In a rare, bold move, he put those plans on hold to right-track the firm. Shutterfly was then competing in the rapidly commoditizing business of 4x6 photo prints. Housenbold has focused on innovative, customized products like photo books and, most recently, stationary. He took Shutterfly public in 2006. He talked with Forbes’ editor Victoria Barret about the revamp, where he’s spending in technology and how to give just enough creative license to customers.”

Victoria Barret
June 17, 2009

SHUTTERFLY ADDS VIDEO SHARING

“The Web’s number one photo printing site, Shutterfly, Monday added a video sharing feature. ... Unlike a traditional video-sharing service like YouTube or Vimeo, Shutterfly provides an easy-to-create blog-like page, complete with personalized URL, to share videos and pictures, and bring in comments from friends. One-click sharing access to Facebook, Twitter and other sites are offered.”

Jefferson Graham
June 15, 2009

7 DAYS OF DAD: CAN YOU PICTURE THIS?

“Greet him on Father’s Day morning with a giant canvas made from his favorite pic. The folks at Shutterfly take art-worthy shots to the next level of presentation with high quality prints wrapped around immense wooden canvases (my husband’s only words? “wow, just wow” when he saw a pic I picked of our daughter remade as a 20 x 30 shot for our wall). They’ll take dad’s appreciation for art to another level too. ”

Jeanne Sager
June 1, 2009

SHUTTERFLY AIMS FOR KODAK’S CUSTOMERS

“Starting today, Shutterfly is offering new customers free photo prints, stationery cards and a photo book — a $50 value, it says — if they upload 50 images to its site. This “welcome mat” offer lasts until Monday and neatly overlaps with the date that Kodak told customers that their snapshots would be deleted if they didn’t make a purchase.”

Andrew LaVallee
May 14, 2009

SHUTTERFLY LAYS OUT THE WELCOME MAT

“Stepping in to help Kodak customers who need a free solution is Shutterfly, who are unrolling a “welcome mat” full of freebies and discounts to new customers. The welcome mat package includes a free photo book, 25 free prints and 12 stationery cards in addition to their free photo storage and sharing.”

Danielle Friedland
May 14, 2009

DAILY SOLUTIONS — SAY THANKS WITH STYLE

“Get personal with stationery at Shutterfly.com. Their new line boasts today’s leading designers-Stacy Claire Boyd, Boatman Geller, Fresh Lemonade-at super affordable prices. Everything from stationery cards and note pads to thank you cards and gift tags can sport your personal flare with just a few clicks. And that’s the best of both worlds: convenience and personalization.”

Teresa Palango
May 14, 2009

THIS WEEK IN LOS ANGELES

BUY Petit Trésor Stationery for Shutterfly
What: New personalized birth announcements and shower invites designed by WeHo baby boutique won’t break the bank.
Why: You’re already saving up for college.
When: Starting Thurs.
Where: Petit Trésor, 634½ N. Robertson Blvd., b/t Melrose Ave. & Santa Monica Blvd., West Hollywood (310-659-3970); online at shutterfly.com.

May 11, 2009

SHUTTERFLY FOR MOM, IT’S NOT TOO LATE!

“Visit Shutterfly and make her a personal set of stationary that will make you look like you planned your gift months in advance! With Shutterfly’s stylish variety of designs it will be easy to find the perfect fit for that special mommy in your life. Visit the Shutterfly site right now and get busy! ”

Heather
May 6, 2009

NEW SOURCE FOR STATIONERY: SHUTTERFLY

“You can get a lot more from online photo sites than just photos. Shutterfly just expanded their card offerings with a new line of stationery from designers like Letterspace, Boatman Geller, and Stacy Claire Boyd. You can personalize greetings like thank-you cards or graduation announcements, or customize fun and elegant notepads, $17.99 and up, address labels, $9.99 for a set of 28, or gift tags, $15 for 25. We’ve come a long way from the photo-with-greeting on photo paper!”

Mary T.
May 4, 2009

PERSONALIZED STATIONERY WHERE YOU’D LEAST EXPECT IT.

“I’m delighted to see that Shutterfly is now expanding their line past photo cards and offering personalized designer stationery at very reasonable prices. They’ve collaborated with stationery bigwigs like Boatman Geller and Stacey Claire Boyd, although every time I click on a design I like, it seems to come from their in-house design team, Yours Truly. ”

Liz Gumbinner
April 29, 2009

UNDER COVER

“As an apartment-warming gift for Mr. Bruschetta (and, let’s face it, for me too!), I created a coffee table book of our engagement pictures using Shutterfly...Fortunately, Shutterfly is completely user-friendly, and even though I don’t consider myself particularly design-savvy, I’m very pleased with the finished product. ”

April 20, 2009

SHUTTERFLY COMES TO THE iPHONE

“Shutterfly has just announced a new iPhone app, which allows you to access all of your photos on your iPhone, easily add iPhone pictures to your Shutterfly account and post pictures to a free Shutterfly Share website. ”

April 13, 2009

PARTY!

“A snapshot of Junior in festive finery or a party-themed getup makes for a one-of-a-kind announcement. Several photo-sharing sites (think Shutterfly....) offer affordable invitation printing. To save cash, choose flat cards over folded ones. Shutterfly.com offers 4”x8” flat cards for just 45 cents each...”

Jennifer Cegielski
April 2009

PUBLISHER’S PICK: APRIL NEWSLETTER

“My current favorite chic correspondence is the new Designer Stationery line from Shutterfly.com. They have so many styles that can be easily customized to create one-of-a-kind cards for every occasion.”

Newsletter Promotion
April 2009

2009 MOTHER’S DAY GIFT GUIDE

“For the Great-Grandma Who Deserves Mother’s Day Every Day of the Year. Cheaply Chic: Create a custom brag book for her from Shutterfly — the price is terrific and she can show it off to ‘the girls at the club’ (5x7 book starts at $12.99).”

April 2009

BIRTH ANNOUNCEMENTS ON A BUDGET

“Mini Monogram: An argyle background and a mini monogram give this precious photo birth announcement a sweet, classic look. Shutterfly also has a pink version, perfect for a little lady. Mini Monogram by Shutterfly; $1.39 per card for 125 cards; shutterfly.com”

Kaelin Zawilinski
March/April 2009

CONSUMERS CAN BE STUCK WHEN WEBSITES CHANGE TERMS

“Even more generous options are available at Shutterfly Inc., which offers free, unlimited photo storage...”

Deborah Yao
March 27, 2009

DIY: WEDDING ALBUM

“I decided to try Shutterfly’s Photo Books since I’ve been a big Shutterfly fan for years. ...and I found the interface easy to use — just click and drop. ...In the end, I was able to get $10 off and free shipping. Our small 8x8 leather album with 60+ pages (which are reasonably thick by the way) came to $70. And I couldn’t be happier with the outcome. MOH loved it. Honeysuckle Dude loves it. I love it. I can’t wait to show it to everyone. Seriously, I take it with me to work in my bag.”

March 26, 2009

NOTES TO PARENTS TURN GREEN

“District computer staff built a Web site recently through Shutterfly, a program that allows users to create free sites. The site, which is updated weekly, is loaded with information that earlier would have gone home in paper form with students. ‘We were busy stuffing the folders one day and someone said, we have to figure out how to do it electronically,’ said Jean Hudson, the school’s administrative assistant. ‘Shutterfly is such an easy platform to work with, it’s incredible. It’s a great way for the school to promote going green.’ ...The use of less paper also has saved the school money.”

Dalton Walker
March 8, 2009

SHUTTERFLY’S CENTERSTAGE STORY BOOKS WIN IPARENTING AWARD
MY AMAZING ALPHABET ADVENTURES NAMED A “BEST PRODUCT OF 2009”

“The ability to personalize this book with your child’s name and photo makes it so special. This book is also full of interesting illustrations and very eye-catching photos. My kids wanted this book read over and over again.”

March 2009

WEB SITE OF THE WEEK: SHUTTERFLY PHOTO SHARING

“Shutterfly offers its members the opportunity to create their own photo-sharing Web sites. In addition to uploading your favorite pictures, you can post journal entries, embed a planning calendar, create your own polls and more, all with tools provided by Shutterfly. ...Shutterfly’s customized photo sharing sites are perfect for school teams or extracurricular groups, families and more. It’s a great way to put users in control of their content.”

Eric Goodwin, McClatchy-Tribune
February 27, 2009

A FUN WAY TO SHARE PICTURES: SHUTTERFLY PHOTO SITES

“So when I came across the new and improved Shutterfly photo sharing site, I couldn’t have been more excited. It stores all my pictures with easy uploads and now includes all kinds of cool photo gifts like photo cards, invitations, mugs and photo books, which happens to be one of my favorites. It even allows viewers to download pictures in ‘full-size’ simply by becoming a member. Most importantly, their designs have improved greatly over the years.”

Angela J. Lee
February 26, 2009

PICTURE PAGES

“(Shutterfly’s photo book) ‘storyboard’ tool, which suggests layouts and will auto-fill the entire book, is the best around. The square leather cover will stand out on a coffee table or bookshelf. The special weddings page showcases other users’ albums and lets you model your book on theirs.”

February 2009

A TALE OF TWO ONLINE RETAILERS

“I’ll start with the exceptional—Shutterfly—we uploaded our digital pictures and put together several photo albums for ourselves, our extended family, and friends. Easy. Fun. We knew we’d be ordering a bunch of stuff so we signed up for one of their annual print plans... Shutterfly shipped when they said they would, sent an email letting us know the orders had shipped, and gave us tracking information. Everything arrived as expected and the photo albums got rave reviews.”

Russ Neumeier
January 2009

SHUTTERFLY VALENTINE’S DAY CHARACTER PHOTO CARDS

“Whether you are looking for cards that kids will love giving to their classmates or sending to their grandparents and family as a fun mailbox Valentine, Shutterfly’s 4x8 Valentine’s Day Character Photo Cards are an adorable way to wish your loved ones a loving day! They’ll love seeing their faces right next to favorite characters like Angelina Ballerina, Dora the Explorer, SpongeBob, Thomas and Friends, Clifford and Go Diego Go. If you’re not into licensed characters, they have a nice selection of traditional and modern Valentine’s Day photo card designs. ”

Danielle Friedland
January 22, 2009

GADGETS: HOLIDAY PHOTO HELPERS

“Shutterfly, one of my favorite online digital picture services has recently upgraded its photo book line with the new Storyboard Tool. Even without the tool, designing a hard cover, coffee table style photo book with your own photos is a breeze, and now the new tool adds more features and makes it even easier. ”

Gregg Ellman, McClatchy Tribune
January 9, 2009

WEB SITE PHOTO BOOKS

“Overall Winner: (Shutterfly’s) site is smartly laid out, making it easy to create a beautiful photo album in a few clicks. Shutterfly excelled from start to finish, with more than 100 page layouts, multiple designing options, and good photo quality, applauded by our photo editors.”

Good Housekeeping Staff Writer
January 2009

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